The Culture of Master-Craftsmanship


ADMCi guides businesses to achieve remarkable results in product, service, and experience design through an ethos of master-craftsmanship. We are doing so by establishing a non-profit foundation that supports research through Commissions and education through our School for Digital Craftsmanship.

Design in the Moment (DIM)

Credits Music by Peter Himmelman  Recording and editing by Shirk Studios 


Music by Peter Himmelman 

Recording and editing by Shirk Studios 

Design in the Moment is a podcast about our ability to design the world around us, at every level, and the obligations inherent in that power. 'Designers' have traditionally just made things beautiful. The term has finally evolved to include a rapidly emerging profession of user-centered design -- the people who design for the intersection of technology and the human experience.

As we realize that business markets can now be designed, that businesses can shift context overnight, that newcomers can unseat 100-year veterans... we realize that everything around us is design-able. And a new question begins to emerge: What are we really designing?

Design in the Moment takes on the exploration of designing for the human condition. And, if we're designing for the human condition, what are the human elements we're really manipulating? 

Through a series of incredibly compelling conversations with an eclectic and profound group of people, we're finding our way toward a new set of answers.

Jim Jacoby and Jim Cohen host Design in the MomentGuests share their views and join the discussions, drawing from their own experiences and personal points of view. The dialogue is candid, conversational and unscripted.

> Check out a complete catalog of our current season...

> Or, step back briefly into our first season... 

If you have guest recommendations, or would like to be notified of special offers, live events or get on our mailing list, just let us know! 


Current Season Highlights

Common Themes

POD: Design in the Moment
DIM - Episode 39: Lakshmi Rengarajan

Lakshmi Rengarajan is a strategic planner who started Me So Far, a service that makes online dating more personal via focused, selective mixers. She's a perfect example of someone able to pivot their skills in another direction.

DIM - Episode 38: Jorin Garguilo and David Wolinsky

Chicago comedy performer Jorin Garguilo and former Chicagoan/new LA transplant David Wolinsky join the show to discuss making decisions large and small in a bigger eco-system, and explore how improv has the same parallel frameworks of any other craft.

DIM - Episode 37b: Kelly Page

Dr. Kelly Page returns to talk about OpenBCI, an open-source project that'll let us access our own brain waves. It sounds like the stuff of sci-fi, but it is actually, firmly, non-fiction.

DIM - Episode 37a: Kelly Page

Amazon drones and browser plug-ins that examine a child's brain are dissected by the Jims and writer and maverick academic Kelly Page. 

DIM - Episode 36c: Rishad Tobaccowala

Futurist - Rishad Tobaccowala

Rishad returns in the final part of a podcasting trilogy to talk about where we're all headed as a culture and society in a more practical sense. He touches on why corporations will need to become educators, how we can educate ourselves if we truly wanted to one hour a day (with our web browsers), and how to quest to be perpetually relevant.


DIM - Episode 36b: Rishad Tobaccowala

Futurist - Rishad Tobaccowala

Rishad returns to explain why some brands naturally become more popular than others and the consumer's responsibility as a professional to provide for the people around them -- but not financially.


DIM - Episode 36a: Rishad Tobaccowala

Futurist - Rishad Tobaccowala

In this first installment of a 3-part series with Rishad, we explore the concept of predicting the future through skills found inherently in the design process. The impact on business as a result turns out to be skills that designers excel within -- constraints, model-shifting, etc. This is a must-listen series that we are simply honored to host.



DIM - Episode 35: Design Themes in Transportation

Co-Hosts Jim Jacoby and Jim Cohen discuss what happens -- and whether it's okay -- when brands branch out beyond their initial scope. Specifically in this episode, they explore how far some transportation brands are traveling with their own names into new and unexpected ventures.



DIM - Episodes 34a & 34b: Imran Khan

Educator - Imran Khan

Imran's innovative education models are utilized by numerous networks in Chicago Public Schools and are restructuring approaches to skill acquisition and academic interventions. Imran has received four consecutive Medal Awards for highest student achievement from the CPS Office of School Improvement, and was a finalist for the Chicago DRIVE award.



DIM - Episode 33: Big Themes and Big Ideas

Jacoby and Cohen discuss the themes and thru-lines for season two. What are the materials we're designing with if we designing at every level...?